Simpson College Athletics launches new brand identity
INDIANOLA, Iowa — Today, Simpson College unveiled its new Athletics brand identity during a campus launch event. Students, faculty, staff and alumni were on hand to get their first look at the updated logo and word marks.
"Our new look for Athletics is indicative of the fresh energy and game-changing momentum we are establishing all across the College in our academic, athletic and co-curricular endeavors," president Marsha Kelliher said. "It reflects the forward-looking focus we need to have in creating a distinctive, difference-making educational experience for all of our students."
Athletics' updated visual identity incorporates a lightning graphic, striking a clear connection with its "Storm" nickname. Most importantly, the word marks now prominently include "Simpson" to ensure a properly-recognized relationship between the College and Athletics.
In addition to the new "Simpson Storm" word mark and the redesigned "SC" logo, the updated identity program also includes a fierce depiction of "Thunder"— the elephant mascot adopted by the Storm last fall. The brand identity program was developed in partnership with Summit Athletic Media.
"We wanted to create something that honors our rich tradition while also signaling the arrival of a bold new era in Simpson Athletics — and I think we've done that," Director of Athletics Marty Bell said. "This dynamic look exudes the competitive fire we seek to have across all of our programs, as we continue to grow."
Simpson's overall competitiveness and recruitment appeal were recently bolstered by the addition of new programs in women's and men's gymnastics, men's volleyball and women's wrestling. Athletics is also engaging in a number of facilities upgrades this year. Safety-enhanced turf and track improvements at Buxton Stadium, and the addition of artificial turf for McBride Baseball Field and the Simpson Softball Complex will soon be completed and sporting the new look.
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