NCAA set to host social media campaign

INDIANOLA, Iowa -- The NCAA Minority and Opportunities and Interests Committee, along with the national Student-Athlete Advisory Committee, are conducting a Diversity and Inclusion Social Media campaign for the second year in a row this week from Thursday through Friday.

The goal of the campaign is to use social media to create a dialogue on diversity and inclusion. Student-athletes, administrators, coaches and fans can use social media to engage in a discussion on and to promote diversity and inclusion by using the hashtag, #NCAAInclusion.

To view more information online, click here.

This year's themes are as follows:

• Day 1 (Tuesday, Oct. 22) — "This is Who We Are": exploring student-athletes' core values and multiple identities.
• Day 2 (Wednesday, Oct. 23) — "Broadening Our Horizons": creating connections across campus and highlighting diverse friendships, mentors and role models.
• Day 3 (Thursday, Oct. 24) — "Better Together": showcasing the strengths and diversity of your campus or conference community.
• Day 4 (Friday, Oct. 25) — "Taking Action": outlining personal action steps for inclusive excellence.

Last year's campaign created a national dialogue on diversity and inclusion, generating more than 25,000 posts and reaching more than 64 million people on Twitter alone. At the height of the campaign, the hashtag — #NCAAInclusion — trended No. 8 nationwide. The campaign was a great testimony to the powerful voices of student-athletes as agents for inclusive excellence.